I would like to receive emails from you about product information and offers from The Fool and its business partners. Each of these emails will provide a link to unsubscribe from future emails. More information about how The Fool collects, stores, and handles personal data is available in its Privacy Statement. Cliff D’Arcy | Monday, 15th June, 2020 | More on: LLOY Enter Your Email Address See all posts by Cliff D’Arcy “This Stock Could Be Like Buying Amazon in 1997” Our 6 ‘Best Buys Now’ Shares I’m sure you’ll agree that’s quite the statement from Motley Fool Co-Founder Tom Gardner.But since our US analyst team first recommended shares in this unique tech stock back in 2016, the value has soared.What’s more, we firmly believe there’s still plenty of upside in its future. In fact, even throughout the current coronavirus crisis, its performance has been beating Wall St expectations.And right now, we’re giving you a chance to discover exactly what has got our analysts all fired up about this niche industry phenomenon, in our FREE special report, A Top US Share From The Motley Fool. Simply click below to discover how you can take advantage of this. Renowned stock-picker Mark Rogers and his analyst team at The Motley Fool UK have named 6 shares that they believe UK investors should consider buying NOW.So if you’re looking for more stock ideas to try and best position your portfolio today, then it might be a good day for you. Because we’re offering a full 33% off your first year of membership to our flagship share-tipping service, backed by our ‘no quibbles’ 30-day subscription fee refund guarantee. Image source: Getty Images. Cliffdarcy has no position in any of the shares mentioned. The Motley Fool UK has recommended Lloyds Banking Group. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors. Click here to claim your copy now — and we’ll tell you the name of this Top US Share… free of charge! I never thought I’d say this about the Lloyds share price, but I’d buy it today! Not in a million years did I think I would be writing this article. I can’t remember the last time I considered Lloyds Banking Group (LSE: LLOY) as a viable investment. It’s at least four years. Yet today I argue that the Lloyds share price is so low that it’s in the bargain bin.I damaged the Lloyds share priceI played a part in the collapse of Lloyds. I worked in the PPI (payment protection insurance) industry from 1991 to 2002. After leaving, I waged war on PPI from 2003 until the claims deadline on 29 August 2019.5G is here – and shares of this ‘sleeping giant’ could be a great way for you to potentially profit!According to one leading industry firm, the 5G boom could create a global industry worth US$12.3 TRILLION out of thin air…And if you click here we’ll show you something that could be key to unlocking 5G’s full potential…I was a whistleblower, revealing in hundreds of articles, interviews and broadcasts how problematic PPI was. In 2006, the Office of Fair Trading referred the PPI market to the Competition Commission for investigation. I wrote a lengthy exposé to the Commission, earning me the industry nickname of “The guy who killed PPI”.In the UK’s biggest mis-selling scandal, Lloyds paid out £22bn in PPI compensation, out of a total exceeding £53bn. Ouch!It’s not easy being a bankThe PPI mis-selling scandal and the global financial crisis of 2008/09 that nearly killed Lloyds are ancient history. But the bank faces other difficulties that hurt the Lloyds share price and its profitability.For example, the old rule of retail banking was the ‘3:6:3 rule’. Pay savers 3% yearly interest, charge mortgage borrowers 6% a year and pay golf at 3pm. However, in this age of zero and negative interest rates, lending margins have been destroyed. No more 3% NIMs (net interest margins) for UK banks. Also, coronavirus losses will absolutely annihilate banking profits.Lloyds share price has performed terriblyAny idea how badly the Lloyds share price has done in recent years? Check out this lengthy litany of large losses:Six months: -50.4%One year: -44.9%Two years: -49.5%Three years: -53.8%Five years: -63.4%Owning Lloyds has been disastrous, with the share price halving or worse over four of these five periods. Six months ago, the Lloyds share price hit its 2019/20 high of 73.7p and crashed to a 12-month low of 27.1p on 14 May.Isn’t it time to buy Lloyds?I’ll get to the point: Lloyds has been a dog with fleas since 2007, but how low can it go? Every dog has its day and there must come a time when the Lloyds share price has its day in the sun. Without Covid-19, Lloyds could have enjoyed a wildly profitable 2020, but we’ll never know.I regard today’s Lloyds share price of 31.3p as an option on the bank’s future. There is no dividend and Coronavirus will wipe out earnings in 2020/21. Still, for the price of a packet of crisps, you gain part-ownership of a £22.6bn business.Lloyds is #1 in UK retail banking by a long, long way. It and a supportive Conservative government should make banking profitable again. Otherwise, we may as well all pack up and go home, because capitalism will be dead. The Lloyds share price is depressed today, but it won’t be forever. I’d buy.